Graphic Design

Making Internal Marketing Fun

Insurance can be quite boring. When we took up this project to highlight a new insurance scheme, PRUpersonal accident, we wanted to make an impact that would make agents stop, think and remember. My inspiration for this creative work was to take keywords in the new insurance scheme and visualise them in larger than life creatives. I scoped the surroundings, observed areas of high frequency and worked with contractors to deliver outcomes.

01.

Dear agents, you may be approached by a man in a huge cast wheeling and asking to sign well wishes for his recovery.

02.

Uninsured man welcoming agents at the barrier to entry with his under arm clutch.

03.

Shock factor of personal accidents like walking into a glass door? PRUpersonal accident covers it.

04. 

PRUpersonal accident repellant, effective in ‘spraying’ away minor bites and infections by insects.